There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter.
With the technological advances and leap in communication theory made by Google’s Physical Web, It is time to assess the advances made by you: how will retailers, event organizers and business owners in general benefit from the Physical web?
- No apps, no wait times: browsing with your feet
The physical web is instant: as small as a task as an inventory check on a specific product, or as complex as payment, it can always be there and then. Your visitors will not have to move around in the UI of a complex app to get to what’s relevant. This will be a game-changer in proximity-based content and interaction.
- Seamless integration with your web
As proximity-based interaction evolves, the need for a seamless integration of your web and physical activities will be key: retail calls this omnichannel, the event industry and businesses in general will soon enjoy these advances.
Developing an omnichannel experience is the easiest and most cost effective using the same standard technologies. Using the toolset offered by the world wide web will enable proximity-based content and interaction in a completely seamless fashion.
- Completely responsive UX on any screen size
With ever more complex and fragmented smartphone and tablet market, designing user interfaces is more and more challenging. With the recent introduction of the iPad PRO even the relatively closed iOS platform is inching towards the 10th different screen resolution on the platform.
On Android, the problem of screen fragmentation is much worse: with literally hundreds of different screen resolutions it is practically impossible to design a completely liquid user interface.
This is where the power of the world wide web comes in: HTML5 and CSS3 has been so powerful in this area that it seems natural to go for these proven technologies in handling this task: even app developers use web views in their apps not just for web content but for a quick and easy presentation of liquid content which says a lot.
- Easy content management
What could be simpler than managing content on the web? No complex menu structures, no new app-terms to learn! With millions of people already used to and actively developing web content, the physical web will be a natural match for event and venue operators: with little or no training, staff can be easily lead to develop the proximity based content and interaction themselves.
They will see the results on screen instantly! WYSWYG for physical content and interaction.
With the cost of beacon-enabled apps in the thousands of dollars, it is time to democratize the domain of proximity-based interaction with an instant and inexpensive tool based on Google concept of the Physical Web.