With an ever widening technological array, beacons are at the forefront of location-based services. With an ever widening array of vendors competing with Apple’s iBeacon and Google’s Eddystone formats – among others – the next challenge in front of the industry is providing true value to business across a myriad of sectors from retail, festivals and trade shows, to public transport and sports – just to name a few.
We have launched the Beacon Intelligence Blog to share our vision for the world of beacons changing the face of brick-and-mortar business as we know it. As mobile proximity technologies mature, their penetration deepens and enables the same precision in targeting and engagement employed in data-driven sectors like e-commerce.
Stay tuned!