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With Google’s expected announcement for the extended support for the physical web on the Android platform, the vision of the tech giant will be in full swing. App-less discovery of even the tiniest booths or stands at events will enable instant interaction at a fraction of a cost to previous app-based possibilities. In this post, …
Continue reading “4 reasons why you will say goodbye to an app and go for the physical web”
In a world of countless smart devices, can we have 20 to 30 apps on our phones to manage the lighting/shades/dishwasher/security/etc…in our home? Let the physical web take care of this mess! We do not need to imagine a world where all of our devices are smart. That world is here. Beside our smart phones …
Continue reading “The physical web in your home: taking the pain out of IoT”
The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon …