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With a host of exciting news in recent weeks the future of proximity-based interaction on mobile looks ever more promising. Innovation in the domain is stepping up with several players producing wonderful results from the likes of the Wi-Fi Alliance, Opera Software, the Mozilla Foundation and Google. In this post, we will take a look …
As the global mobile phone and tablet penetration is widening the opportunities for expanding brick & mortar retail become a reality on a massive scale: digital signage will move beyond pre-installed displays and move onto the screens of the consumers. In this post, we will take a look at the 3 new dimensions of a store that …
Continue reading “The 3 new dimensions of store design for 2016”
With Google’s expected announcement for the extended support for the physical web on the Android platform, the vision of the tech giant will be in full swing. App-less discovery of even the tiniest booths or stands at events will enable instant interaction at a fraction of a cost to previous app-based possibilities. In this post, …
Continue reading “4 reasons why you will say goodbye to an app and go for the physical web”
In today’s quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of …
Continue reading “4 reasons why the physical web will make event apps obsolete in 2016”
In a world of countless smart devices, can we have 20 to 30 apps on our phones to manage the lighting/shades/dishwasher/security/etc…in our home? Let the physical web take care of this mess! We do not need to imagine a world where all of our devices are smart. That world is here. Beside our smart phones …
Continue reading “The physical web in your home: taking the pain out of IoT”