The 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter. With the technological advances and leap in communication theory  made by ...

5 reasons iBeacon fails and the Physical Web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These ...

5 questions every store design professional needs to answer

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With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper. 1. What are beacons? Beacons are tiny radio transmitters that signal smartphones and ...

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

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The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon ...