TOP 4 things to watch out for on Chrome for Android with beacons!

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As all of you know, Google has finally launched the new Chrome for Android (version 49) to push physical web capabilities to some 5 million users. Here are the key takeaways from the experience of our users: 1. Use HTTPS!  Chrome for Android does not let any HTTP URLs through! Even though Chrome for iOS works with HTTP URLs, ...

6 reasons to rethink your event app and go for the physical web

A little while ago the guys over at Whova wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the ...

4 reasons why the physical web will make event apps obsolete in 2016

In today's quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of ...