6 reasons to rethink your event app and go for the physical web

A little while ago the guys over at Whova wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the ...

5 questions every store design professional needs to answer

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With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper. 1. What are beacons? Beacons are tiny radio transmitters that signal smartphones and ...

Hello beacon world!

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With an ever widening technological array, beacons are at the forefront of location-based services. With an ever widening array of vendors competing with Apple's iBeacon and Google's Eddystone formats - among others - the next challenge in front of the industry is providing true value to business across a myriad of sectors from retail, festivals and trade shows, ...