4 reasons why the physical web will make event apps obsolete in 2016

In today's quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of ...

5 questions every store design professional needs to answer

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With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper. 1. What are beacons? Beacons are tiny radio transmitters that signal smartphones and ...

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

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The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon ...

Hello beacon world!

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With an ever widening technological array, beacons are at the forefront of location-based services. With an ever widening array of vendors competing with Apple's iBeacon and Google's Eddystone formats - among others - the next challenge in front of the industry is providing true value to business across a myriad of sectors from retail, festivals and trade shows, ...