6 lessons learnt from using beacons at the European Table Tennis Championships Part 2

By 2 No tags Permalink 0

In this post, we'll continue the  detailed analysis of Beeem's content & interaction services using Sensoro's physical web beacons used at the 2016 ITTF European Championships in Budapest, Hungary. Part 1 can be read here covering preparation, Wi-Fi planning and hardware deployment.  4. Content & interaction tools during the event & retargeting after the event The essence of Beeem's ...

6 lessons learnt from using beacons at the European Table Tennis Championships Part 1

By 0 No tags Permalink 0

In this post, we'll give a detailed analysis of Beeem content & interaction services using Sensoro's physical web beacons used at the 2016 ITTF European Championships in Budapest, Hungary. The event was a massive success with significant mobile engagement numbers during the event.   1. Preparations After the selection procedure the Beeem task force conducted two walkthroughs of the event ...

5 questions every store design professional needs to answer

By 0 , , , Permalink 0

With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper. 1. What are beacons? Beacons are tiny radio transmitters that signal smartphones and ...