6 reasons to rethink your event app and go for the physical web

A little while ago the guys over at Whova wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the ...

5 reasons iBeacon fails and the Physical Web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These ...