The 4 essential steps to engage your visitors with the physical web

By 0 No tags Permalink 1

The advances made by Google's Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps. To be able to provide ...

6 reasons to rethink your event app and go for the physical web

A little while ago the guys over at Whova wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the ...

5 reasons iBeacon fails and the Physical Web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These ...

5 questions every store design professional needs to answer

By 0 , , , Permalink 0

With major advances in Bluetooth radio technology and smartphone penetration at an all-time high a whole new set of possibilities emerge for store design: linking physical store designs with digital content will allow for a completely new experience and a deeper level of understanding about the shopper. 1. What are beacons? Beacons are tiny radio transmitters that signal smartphones and ...

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

By 0 Permalink 0

The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon ...

Hello beacon world!

By 0 , Permalink 0

With an ever widening technological array, beacons are at the forefront of location-based services. With an ever widening array of vendors competing with Apple's iBeacon and Google's Eddystone formats - among others - the next challenge in front of the industry is providing true value to business across a myriad of sectors from retail, festivals and trade shows, ...