TOP 4 things to watch out for on Chrome for Android with beacons!

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As all of you know, Google has finally launched the new Chrome for Android (version 49) to push physical web capabilities to some 5 million users. Here are the key takeaways from the experience of our users: 1. Use HTTPS!  Chrome for Android does not let any HTTP URLs through! Even though Chrome for iOS works with HTTP URLs, ...

The 4 essential steps to engage your visitors with the physical web

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The advances made by Google's Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps. To be able to provide ...

The 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter. With the technological advances and leap in communication theory  made by ...

6 reasons to rethink your event app and go for the physical web

A little while ago the guys over at Whova wrote a post on the challenges of event apps called 6 Reasons to Re-Think Building your Own Event App. They presented some interesting insight into the main challenges event professionals face when developing a branded event app for their visitors. A lot of things happened in the time since the ...

5 reasons iBeacon fails and the Physical Web succeeds

Some time ago, Peter Williams, Product Director and Co-founder at Localz wrote a great piece on The top 5 reasons why iBeacon projects fail. A lot of things happened in the short time since the post was published, Google launched their own Eddystone beacon format, and the cancellation Google HERE service inside Google Maps was leaked. These ...

4 reasons why the physical web will make event apps obsolete in 2016

In today's quickly changing event landscape, event apps have steadily caught on as a means of enriching the experience and many event professionals have already employed robust technologies to boost the interaction and social aspects of live meetings. With the advances Google has made with their Eddystone beacon standard will allow for the extension of ...