The 4 essential steps to engage your visitors with the physical web

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The advances made by Google's Physical Web will fundamentally change the way we interact with places in the world. From neat little toys like model cars, drones to more serious vending machines we can come to interact with a lot of things conveniently without having to download, install and then eventually uninstall apps. To be able to provide ...

The 4 massive advances you will make with the physical web

There has been a lot of talk in recent weeks about how the Physical web will enable a new area of proximity-based content and interaction for everyone. From managing the internet of things to changing local marketing of even changing everything a lot has been said on the matter. With the technological advances and leap in communication theory  made by ...

The top 4 reasons why shopping malls need to be at the forefront of the beacon revolution

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The retail industry faces a steadily declining trend in total sales as e-commerce is taking business away from traditional brick & mortar. With rising trends like showrooming and webrooming retailers face an ever-mounting challenge to grow. To tackle these shopping malls need to realize they can be the link between brick & mortar and digital. Shopping malls need to provide beacon ...